At the request of Post Shops in tourist destinations around New Zealand,
New Zealand Post tested the popularity of regional booklets of stamps with
this issue of two booklets for Kaikoura.
The booklets of self
adhesive stamps in the style of Custom Advertising Labels are also similar
in their lack of issue date or duration of issue.

New Zealand
Post's intention was to issue further Regional Postage booklets if the
first issue proved popular and in December 2010 they issued a booklet of
ten 60 cent stamps promoting the Museum of New Zealand - Te Papa Tongarewa.
