The 2011 Rugby World Cup was the seventh Rugby World Cup contest and was hosted by New Zealand. This was the largest sporting event ever held in New Zealand and ran over six weeks starting on the 9th of September 2011.The tournament was won by New Zealand who defeated France 8 – 7 in the final which was played at Eden Park in Auckland on Sunday the 23rd of October 2011 - a date chosen because it fell on a New Zealand bank holiday weekend.



The 'All Blacks - Show Your Support' sheetlet was issued on the 1st of September 2011 as part of the World Cup merchandising at a considerable premium over face value. It features pictures of all members of the 2011 All Black team.



The 'All Blacks - Rugby World Cup 2011 Champions' sheetlet commemorates New Zealand winning the Ellis Cup and was very hastily printed after the World Cup final and on sale two days later.