The 2011 Rugby World Cup was the seventh Rugby World Cup contest and was
hosted by New Zealand. This was the largest sporting event ever held in New
Zealand and ran over six weeks starting on the 9th of September 2011.The
tournament was won by New Zealand who defeated France 8 – 7 in the
final which was played at Eden Park in Auckland on Sunday the 23rd of
October 2011 - a date chosen because it fell on a New Zealand bank holiday
weekend.

The 'All Blacks - Show Your
Support' sheetlet was issued on the 1st of September 2011 as part of
the World Cup merchandising at a considerable premium over face value. It
features pictures of all members of the 2011 All Black team.

The 'All Blacks -
Rugby World Cup 2011 Champions' sheetlet commemorates New Zealand
winning the Ellis Cup and was very hastily printed after the World Cup
final and on sale two days later.